This extremely short, simple video was created for Hexagon to celebrate Star Wars Day ("May the 4th") 2022. As I brainstormed ideas, it dawned on me that lightsabers and Hexagon's logo share the same colors. I whipped this together in After Effects, and it became our division's most viral social video ever. Garnering the all-time most views, comments, and shares, the video generated brand awareness, positioned the company as fun and relatable, and deepened relationships with potential and existing customers.